FMOT vs. ZMOT: A conversation with Morgan McAlenney July 3, 2011
Posted by Horus Chan in Let's Learn!.Tags: internet marketing, News, Social Marketing, social media website, social websites, socialmedia marketing, Updates, Web, web 2. 0
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To gain an deeper understanding to ZMOT and FMOT, an article wrote by Alex Shareon on May 4, 2011 will be the best option.
A busy woman strides into a grocery store with two things on her mind: “I need a more diapers and that serious stain remover. SERIOUS stain remover.”
She grabs her usual diaper brand, marches to the cleanser aisles and quickly scans the options. She grabs a product, examines the packaging for a moment, confirms it suits her needs and decides to purchase it. (more…)

