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Accidents happen. Time to restore your backup data ! July 8, 2011

Posted by Horus Chan in Let's Learn!.
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What if you can’t?

Our experience shows that many times, data cannot or has not been properly backed up, leaving the user with no electronic records of important financial and legal documents – a nightmare scenario in many jurisdictions.

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ZMOT Supports Social Media Marketing July 4, 2011

Posted by Horus Chan in Let's Learn!.
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On Wednesday, April 6th, 2011, Mr Robin Russo published an article about ZMOT:

ZMOT Supports Social Media Marketing.

Lately, our most frequent topic of conversation with prospective HBA clients is how to engage consumers through social media — and why it’s so important in today’s app- and search-obsessed world. How can we measure social media results and will social media actually impact sales? In fact, we talk about this so much that sometimes we need a reality check. So I set out to unearth a few little facts to support RL&A’s case for social media marketing in our current world of tight HBA marketing budgets: (more…)

FMOT vs. ZMOT: A conversation with Morgan McAlenney July 3, 2011

Posted by Horus Chan in Let's Learn!.
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To gain an deeper understanding to ZMOT and FMOT, an article wrote by Alex Shareon on May 4, 2011 will be the best option.

A busy woman strides into a grocery store with two things on her mind: “I need a more diapers and that serious stain remover. SERIOUS stain remover.”

She grabs her usual diaper brand, marches to the cleanser aisles and quickly scans the options. She grabs a product, examines the packaging for a moment, confirms it suits her needs and decides to purchase it. (more…)

Insight from “Winning the Zero Moment of Truth” July 2, 2011

Posted by Horus Chan in Let's Learn!.
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Yesterday we briefly introduced the concept “Zero Moment of Truth” (also known ZMOT)which is proposed by Google, one of the most dominant search engine in the world. According to the E-book published by Google about ZMOT, Google is taking steps to position ZMOT as a new marketing  thought model.

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ZMOT – A New Marketing Strategy? July 1, 2011

Posted by Horus Chan in IT Titbits, Let's Learn!.
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Just a few days ago, Google laughed a whole new concept called “The Zero Moment of Truth” (ZMOT).  Google was not only wrote a E-book, a video, but also built a tailor-made website for ZMOT. Google indicated that ZMOT will be the New Marketing Strategy for the future. Then it raised a question: What is ZMOT?

To understand ZMOT, we get to know “First Moment of Truth,” or FMOT (“eff-mot”) first… (more…)

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