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ZMOT – A New Marketing Strategy? July 1, 2011

Posted by Horus Chan in IT Titbits, Let's Learn!.
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Just a few days ago, Google laughed a whole new concept called “The Zero Moment of Truth” (ZMOT).  Google was not only wrote a E-book, a video, but also built a tailor-made website for ZMOT. Google indicated that ZMOT will be the New Marketing Strategy for the future. Then it raised a question: What is ZMOT?

To understand ZMOT, we get to know “First Moment of Truth,” or FMOT (“eff-mot”) first… (more…)

Lets Enjoy Snack through internet! May 20, 2011

Posted by Horus Chan in IT Titbits.
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Did you imagine that someone will send you your selected snack pack every month?

Snack & Munch lets you create your own snack packs. Each packs comprises of 24 snacks. What snacks in the pack are absolutely up to you. They are sorted categorically: breakfast, candy, cookies, chips and crackers, gum and mints, nuts, and international.

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Some Newspapers, Tracking Readers Online, Shift Coverage April 25, 2011

Posted by Horus Chan in IT Titbits.
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By JEREMY W. PETERS
Published: September 5, 2010

In most businesses, not knowing how well a particular product is performing would be almost unthinkable. But newspapers have always been a peculiar business, one that has stubbornly, proudly clung to a sense that focusing too much on the bottom line can lead nowhere good. (more…)

Safer Internet Day – February 8 February 8, 2011

Posted by Horus Chan in IT Titbits.
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Safer Internet Day 8 February 2011

“It’s more than a game, it’s your life”

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Mystery of ERM and CRM November 10, 2010

Posted by Horus Chan in IT Titbits.
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1. Good procedures, bad systems

All businesses, big and small, depend on the same basic set of business processes: sales, purchases, accounting, inventory, shipping and so on. Each of these is broken down into smaller tasks like following up on a sales lead, preparing a quotation, performing a service or shipping a product. (more…)

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